February 22, 2012

Ready to be interviewed?

Did you watch the eleven o’clock news last night on CBS Atlanta?

Barb Giamanco got a call yesterday about an interview opportunity she could not take herself. She immediately thought of two other women who would be equally excellent for this and looked them up in LinkedIn. They did not have their telephone numbers in their profiles.

Lesson Number One: if your telephone number is not in your LinkedIn profile, put it there. Now.

Next thing she did was to post the opportunity in a Facebook group to which she and I belong; it was picked up by another member of that group, and this is the person you would have seen on TV last night if you had watched the eleven o’clock news on CBS Atlanta . . .

Moral of the story: if you want to be interviewed, for print, radio or TV, you have to be easily accessible and ready to respond immediately.

Way to go, Barb and Desiree!

First Monday

It’s tonight and 16 people have so far registered for it. I will deliver a business tip, Annette Auger will deliver a career tip, and Carol Edelson will talk about her May 13 workshop for a few minutes.

Typically, fewer than 10% of our members come to our “First Monday” networking event. One member has told me she does not want to come, because she does not want to pay for a networking event, another does not want to come because we no longer have a program with a speaker (we did away with that as of the first of this year, because attendees last year started complaining that the “programs” had become little more than sales pitches). Another member would come if she did not have to eat (nobody “has to” eat!), and another would prefer it if we had a more formal setting with a full dinner. Some members think 5 PM is too early to start and others think 8 PM is too late to end. Sitting down at a networking event is counter-productive, some say, while others would not come if it was simply a stand-up meet and greet event.

Phew! It’s not easy to please everyone.

Why don’t you come this evening and tell me what you REALLY think . . . :-)

Your Facebook Page

According to Econsultancy, these are some of the things you need to do to get your Facebook page to stand out:

* A custom landing page.

* A clear call to action.

* An incentive (the company’s survey revealed that 70% of its respondents said they follow certain brands in order to get special deals.

* Images (we all like pictures!).

* Interesting content (we have content providers in our organization, so if you are struggling with yours, call us!).

And, of course, it’s important to keep your page up-to-date. And, as some may not yet know, you will have to first create a profile on Facebook before you can have a page.

Stability or Change – which do you prefer?

“Stability” is not a good concept in the business world. Energy provides dynamism and we either move forward or back. Moving forward has always been our commitment to women in the workplace, and we practice what we preach.

Our web site has undergone a redesign, a blog has been added, and greater versatility is hereby being presented to you.

See you April 4 (“First Monday”), April 14 (Barb Giamanco’s LinkedIn workshop) and/or April 19 (my “Get Clients Now!” Lunch & Learn introduction).

Meanwhile, happy Spring!

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